THE BEAUTY OF INCLUSION
DOING MORE GOOD THAN HARM, IS THE NEW SOCIAL TREND
Redefining the Standard of Beauty
It’s time to clean up the beauty industry, and not just the appearance of it. At Sienna Girl Jones, we champion a beauty and fashion industry defined by safe artistry, transparency, and being well-informed. Our work elevates diverse beauty and textured hair while confronting the health risks of harmful ingredients disproportionately targeted to communities of color.
We partner with organizations and nonprofits prepared to challenge outdated norms, strengthen representation, and advance a more transparent, conscious-forward beauty ecosystem. Our mission is clear: equip brands to make better decisions, craft authoritative narratives, and drive enduring transformation through creative campaigns, compelling storytelling, and influential brand activations, converting communities into confident and engaged consumers.
Under the leadership of award-winning leader Dr. Astrid Williams, advisor to the Non-Toxic Black Beauty Project, we provide cultural intelligence and strategic counsel to brands pursuing meaningful and measurable change. We help leaders develop safer products, execute high-impact campaigns, and build inclusive, trusted brand experiences.
Dr. Astrid Williams | Social Impact Leader
Dr. Astrid Williams, Chief Learning Officer & Principal Consultant
Ready to do more than look good. Let’s shift the narrative to elevating the standard of beauty.
Partnering Agencies
Partnering with Brands That Want to Do More Than Look Good.
Your audience is evolving. Your brand should too.
We partner with forward-thinking brands and organizations to create marketing strategies, campaigns, and partnerships that reflect the brilliance and beauty of today’s multicultural consumers.
If you're ready to go beyond performative representation, we can help you:
✔ Develop inclusive, impact-driven marketing strategies
✔ Create meaningful campaigns rooted in beauty justice and authenticity
✔ Collaborate with powerful voices from diverse communities
✔ Build trust and brand affinity with the women who drive culture and commerce
Our expertise in branding, identity, and storytelling allows us to shape campaigns that don’t just look good—they resonate.
Let’s co-create something that matters.
The Business of Beauty Summit
"Working with Dr. Williams on our Business of Beauty Program was nothing short of exceptional. From concept to execution, she brought vision, professionalism, and creativity that elevated the entire experience for our members, celebrities, and guests. Her strategic coordination, attention to detail, and deep understanding of branding and beauty made the event both impactful and memorable. Dr. Williams’ ability to curate a dynamic space for conversation, empowerment, and connection left a lasting impression on everyone in the room. We are so grateful for her partnership and look forward to collaborating again in the future."
— Dr. Tora Brown, President, National Black MBA Association – Los Angeles Chapter
Ready for a Real Conversation About Beauty
Beauty is more than an aesthetic. You want a speaker who brings expertise, insight, and authority to the conversation on Black beauty, health, and wellness. I provide audiences with actionable knowledge about the impact of harmful ingredients in beauty and personal care products, highlight the importance of representation, and explore how brands and communities can drive safer, more inclusive practices. Book me to inspire, educate, and empower your audience to make informed choices and elevate standards across the beauty industry.