LET’S CHANGE THE INDUSTRY FOR GOOD.
Your Next Bold Move Begins with the Right Partner On Your Team.
Dr. Astrid Williams | Championing Inclusive Beauty Beauty & Brand Consultant
Dr. Astrid Williams, Chief Learning Officer & Brand & Cultural Strategist
For Those Intentionally Shaping the Culture of Beauty
We believe that everyone deserves access to clean, non-toxic products, no matter your background. We believe in democratizing beauty for all textures, all genders, and all shades. We partner with brands that value sustainability and are building more eco-friendly practices. Our work is grounded in the celebration of Black beauty and textured hair and centers on helping consumers, brands, and communities understand the health implications of harmful ingredients commonly found in beauty and personal care products—particularly those disproportionately marketed to individuals of color. We partner with consumer brands and founders to align mission, message, and audience expectations with credibility, cultural fluency, and strategic depth.
Dr. Astrid Williams leads the team, an advisor and consultant for the Non-Toxic Black Beauty Project, an initiative led by the Campaign for Safe Cosmetics and guided by top NGOs and scientists. She supports efforts that advance beauty justice, advocate for safer product formulations, and elevate public understanding of toxic exposures within the beauty industry.
Our approach challenges outdated industry standards while advancing more transparent, inclusive, and health-protective practices that honor and uplift Black beauty. Our work focuses on educating audiences, expanding representation across the marketplace, and elevating the definition of beauty from product development through public engagement.
We work with consumer brands, organizations, and communities ready to drive change—whether you are advancing health-centered beauty initiatives, ad campaigns, or designing inclusive brand experiences, we help you lead with clarity, integrity, and purpose. Our goal is to catalyze lasting change by dismantling exclusionary beauty ideals, raising awareness about harmful ingredients, and redefining standards that have historically placed disproportionate health burdens on diverse communities.
Ready to do more than look good. Let’s shift the narrative to elevating the standard of beauty.
Ready for a Real Conversation About Beauty
You want a speaker who brings expertise, insight, and authority to the conversation on Black beauty, health, and wellness. I provide audiences with actionable knowledge about the impact of harmful ingredients in beauty and personal care products, highlight the importance of representation, and explore how brands and communities can drive safer, more inclusive practices. Book me to inspire, educate, and empower your audience to make informed choices and elevate standards across the beauty industry.