Meet the Founder—
A Creative Visionary
I’m the brains behind your favorite brands. I spearhead initiatives highlighting brand awareness and social engagement as a core component of influential strategies across the beauty and lifestyle industry. As a woman of color, beauty is about embracing our authentic selves. I bring my expertise in health + wellness to inspire and empower women to elevate their authentic selves and walk into their confidence.
I’m a charismatic figure in the consumer industry empowering leaders and founders to create an impactful brand with self-confidence and a refined sense of aesthetics. I have a keen eye for market trends and collaborate with consumer brands and business leaders, focusing on crafting strategies and driving campaigns to uplift brand recognition within the public and private consumer sectors.
As a dynamic professional with multiple years of experience in the beauty and wellness industry—I have a proven track record in developing innovative strategies that drive brand visibility, engagement, and revenue growth. I have expertise in influencer marketing, strategic partnerships, and digital marketing to create memorable brand experiences. I am most passionate about elevating the standards across the beauty and lifestyle communities and dedicated to fostering relationships with key stakeholders. We’re disrupting the industry—and only getting started.
Always,
Dr. Astrid Williams
Principal Consultant & Creative Director
Founder & CEO
Meet the Team
Dr. Astrid Williams
Founder
Dr. Williams serves as the Founder and Creative Director of Sienna Girl Jones, overseeing brand strategy, creative direction, and business development. She leads vision execution, manages partnerships, and ensures every offering aligns with the mission to empower women of color through representation, beauty justice, and identity-driven branding.
Naomi Wainright
Executive Assistant
Naomi Wainright serves as Executive Assistant at Sienna Girl Jones, providing high-level administrative, operational, and strategic support. She manages scheduling, communications, and project coordination, ensuring efficiency across daily operations and enabling the founder to focus on growth, creative direction, and mission-driven impact for women of color entrepreneurs.