SIENNA GIRL JONES

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Hello Beautiful,

With years of experience in the beauty and wellness space, I am passionate about raising the standard of beauty across communities by pushing boundaries, championing equity, and fostering lasting relationships with key stakeholders—all through ethical marketing, brand integrity, and a commitment to redefining what beauty can and should be.

I earned my Bachelor of Science from UCLA and went on to receive both my Master’s and Doctor of Public Health in Health Promotion & Education from Loma Linda University. I bring a unique lens to the intersection of health and beauty equity, and I remain committed to advancing this work across industries.

Currently, I serve as a member of the California Department of Public Health’s Black Health Equity Advisory Group (BHEAG), an Advisory Board Member for the Campaign for Safe Cosmetics Non-Toxic Black Beauty Project, a proud member of Alpha Kappa Alpha Sorority, Inc., Co-Chair of the National Beauty Justice Coalition, and serve as faculty in higher learning. I am the Founder of the Black Beauty Collective, a community for redefining beauty on our own terms, nurturing self-worth, and building authentic sisterhood rooted in wellness, style, and confidence.

Most importantly, I love working with clients 1:1, sharing my expertise and wealth of knowledge on living abundantly. Living well goes beyond appearances, the mass-market consumer industry, and trends. It’s about cultivating a lifestyle that nourishes your mind and body, and designing a life that feels as good as it looks. I help women stop playing small and show up confidently through personal brand strategy and style. Are you ready to create a life that not only looks good, but feels good too?

With style and grace,

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Founder & CEO

SEEN AND FEATURED IN

Featured in NappyWood, the Washington Post, USC News, VoyageLA, and more…

MEET THE TEAM

We strive to surpass the superficial.

Dr. Astrid Williams
Founder

Dr. Williams serves as the Founder and Creative Director of Sienna Girl Jones, overseeing brand strategy, creative direction, and business development. She leads vision execution, manages partnerships, and ensures every offering aligns with the mission to empower women of color through representation, beauty justice, and identity-driven branding.

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Naomi Wainright
Executive Assistant

Naomi Wainright serves as Executive Assistant at Sienna Girl Jones, providing high-level administrative, operational, and strategic support. She manages scheduling, communications, and project coordination, ensuring efficiency across daily operations and enabling the founder to focus on growth, creative direction, and mission-driven impact for women of color entrepreneurs.