In Action

Dr. Astrid Williams is an accomplished leader recognized for her work across award-winning organizations, and the Founder of Sienna Girl Jones, where she integrates her extensive expertise in consumer health with innovative marketing strategies in the beauty and wellness industry. With a deep foundation in social justice, reproductive health, and women’s wellness, she is committed to advancing women’s health at the intersection of health, beauty, and holistic well-being.

Driven by her passion for beauty justice, Dr. Williams advocates for the removal of toxic chemicals from beauty and personal care products, working to create safer standards for all consumers. She leverages her keen understanding of market trends and cultural dynamics to partner with brand founders, celebrities, and social influencers, ensuring brands connect authentically with their audiences while challenging harmful beauty norms. Through her strategic approach, Dr. Williams strengthens brand trust, elevates industry practices, and empowers consumers with the knowledge they need to make informed, health-focused beauty choices.