SIENNA GIRL JONES

BEAUTY | CULTURE | INFLUENCE

who we help// lifestyle brands, brand founders, organizations, and tastemasters to be well-positioned in equity + belonging

what we do// we create conscious forward, multicultural & ethically informed marketing campaigns with integrity

why this matters// understand brand awareness to avoid becoming the next PR disaster

  • "Working with Dr. Williams on our Business of Beauty Program was nothing short of exceptional. From concept to execution, she brought a level of vision, professionalism, and creativity that elevated the entire experience for our members and guests. Her strategic coordination, attention to detail, and deep understanding of branding and beauty made the event both impactful and memorable. Astrid's ability to curate a dynamic space for conversation, empowerment, and connection left a lasting impression on everyone in the room. We are so grateful for her partnership and look forward to collaborating again in the future."

    Dr. Tora Brown, Former President, National Black MBA Association – Los Angeles Chapter

  • "Dr. Williams led the Beauty of Black Women Campaign with vision and purpose, celebrating Black women’s strength, beauty, and resilience. Through authentic storytelling and community engagement, she challenged social norms and honored diverse identities of women of color. Her work is reshaping perceptions and inspiring our communities.”

    Kellie Todd Griffin
    President & CEO, California Black Women’s Collective Empowerment Institute

  • "It was an absolute pleasure interviewing Astrid on the Empower She Podcast. Her insights on confidence, branding, and showing up with intention were both inspiring and actionable. She brings a powerful blend of expertise and authenticity that truly resonates. Our conversation left me energized, and I know our listeners walked away with practical tools to elevate their presence and step boldly into their next chapter.”

    Jonisha Garica | Empowered She Podcast

  • “Thank you so much for sharing your expertise with beauty business owners at the Black Business Association Salute to Black Women Conference and for supporting the National Coalition 100 Black Women‑Los Angeles Chapter during the Beauty Without Compromise session. Your depth of knowledge, the way you broke down complex issues, and your commitment to protecting the health of Black women and girls made the conversation truly impactful.”

    Karmyn Downs, Ed.D | National Coalition 100 Black Women, Los Angeles Chapter, National Membership Committee Co-Chair & Immediate Past President

  • "Working with Astrid on the recent Masterclass collaboration was an inspiring and impactful experience. Her expertise, clarity, and passion for empowering women elevated the entire session and brought incredible value to our audience. She has a unique ability to blend strategy with authenticity, leaving participants feeling confident, informed, and motivated to take action. I’m grateful for the opportunity to collaborate and look forward to creating more meaningful experiences together."

    Ebony Robinson | Ebony Robinson Events

SIENNA GIRL JONES

BUILDING WHAT’S NEXT IN STYLE

We bring value, cultural insights, and advocacy together to help beauty and lifestyle brands, organizations, and founders navigate complexity, sharpen their position, and create what’s next.

WORK WITH US