SIENNA GIRL JONES

Your Next Chapter Starts Here.
Your Story, Beautifully Branded

Dr. Astrid Williams—Branding & Business Coach

You Don’t Have to Do It Alone—Let’s Build a Brand That Opens Doors Naturally

You’ve done the work. Now it’s time to be seen.

You’re successful, stylish, and driven—but you know there’s another level calling. One where your presence speaks before you do, and opportunities come to you because your brand, voice, and image are unmistakably aligned.

At Sienna Girl Jones, our personalized coaching helps you:

  • Clarify your personal brand and articulate your unique value authentically

  • Show up with confidence that magnetizes partnerships and leadership roles

  • Attract aligned opportunities—whether it's clients, brand deals, or your next big move

  • Build a magnetic presence across social platforms and in real-life rooms

This isn’t just about looking the part—it’s about becoming the woman who naturally draws in what she desires.

Step into your next level with style, clarity, and intention.

Personal Brand Development

Step confidently into your next chapter with our Individualized Coaching & Personal Brand Development experience—designed to help you unlock the full power of your presence and elevate what’s next. Whether you're an entrepreneur, executive, or industry leader, this one-on-one coaching is designed to help you define, refine, and elevate your signature brand—inside and out.

Through customized sessions, we’ll explore your values, strengths, goals, and unique talent to craft a brand that feels authentic, polished, and aligned with your vision. From visual identity to confidence building and strategic positioning, you’ll gain the tools and clarity to show up with purpose and authority—both online and in person. Ready to be seen and make a name for yourself, starts with a strong personal brand.

“TALENT GETS YOU IN THE ROOM—BRANDING IS WHAT KEEPS YOU IN DEMAND.”

—Dr. Astrid Williams, Personal Branding Expert

THE GO-TO COACH FOR WOMEN WHO KNOW THEY’RE MEANT FOR MORE

WHAT THEY’RE SAYING…

“Working with Dr. Williams was nothing short of exceptional. Her grace, expertise, and approachable coaching style have led me to new heights.”
— Aerica Brown
“Dr. Williams’ expertise and insights created powerful, teachable moments that challenged me to grow and lead with greater clarity and confidence. ”
— Keisha Garcia

MY EXPERTISE

MY SIGNATURE COACHING STYLE

01
Confidence Activation
Step into your full presence and power with clarity and purpose. I help you uncover the mindset and energetic shifts that make confidence feel natural—not forced.

02
Executive Presence & Personal Positioning
Master how you're perceived. I teach you how to articulate your value, elevate your image, and position yourself as a leader in every room—online and in real life.

03
Magnetic Brand Identity
Design a personal brand that’s authentic, polished, and unforgettable. From visual storytelling to signature messaging, we’ll craft a brand that opens doors and leaves a lasting impression.

04
Curated Decision-Making
Filter career, personal experiences, and opportunities through your highest standards. You’ll learn to choose with discernment and embody your pursuits with intention.

05
Aligned Action & Embodiment
I teach the art of showing up in alignment with your values and desires—whether that’s in how you speak, move, dress, or make bold life moves.

SIENNA GIRL JONES

AM, I THE RIGHT COACH FOR YOU?

If you’re looking for a branding expert and realist coach rolled into one—

Then YES, you’re in the perfect place to build your personal brand.

You may feel like you can’t break through to the next level and none of the coaches you’ve hired in the past, or programs you’ve tried so far, have helped you…

Perhaps they didn’t give you real, tangible value or they gave you strategy that had zero impact on your soul.

I’ve been there too and it’s so disappointing. So let’s not do that again. Here’s what you need to know about me to help you decide…

Check out the FAQs I have prepared for you below to make your decision if personalized coaching is for you.

Personalized Coaching FAQs

  • Certified. Trained. Educated. Experienced.
    I am passionate about helping women lead fulfilling lives from their highest self.

    I’m a Transformational Coach for ambitious women who want more ready to step fully into their power through action and strategy.

    I don’t teach theory.
    I guide transformation through proven, research-backed frameworks that create real, lasting shifts—not just in how you feel—but in how you relate to yourself as a leader personally and professionally.

  • Coaching helps you bridge the gap between where you are and where you want to be. If you feel stuck, uncertain, or ready to make a change but don’t know how to start, coaching provides clarity, structure, and accountability to move forward. A coach serves as a supportive guide, helping you set meaningful goals, overcome obstacles, and create actionable plans. Whether you’re navigating a career transition, seeking personal growth, or striving for better balance in life, coaching empowers you to uncover your potential and take steps toward a life that aligns with your values and aspirations.

  • Life coaching is distinct from consulting and therapy in its focus and approach. Consulting provides expert advice and solutions to specific challenges, while therapy addresses past traumas and mental health concerns with a licensed professional.

    Coaching, on the other hand, is future-focused and goal-oriented. As a life coach, I serve as a supportive guide to help you clarify your vision, overcome obstacles, and take actionable steps toward achieving your desired future. Unlike therapy, which often explores the past (an important foundation), or consulting, which delivers expert strategies, coaching empowers you to uncover your own answers and create meaningful change.

  • You’re ready if you strongly desire change and are prepared to invest time, energy, and effort into your growth. Readiness means you’re willing to be honest with yourself, open to feedback, and committed to taking action to move closer to your goals.

  • While coaching can provide value at any stage, it’s most effective when you’re ready to actively engage in the process. If you’re unsure, consider whether you’re willing to take small steps toward clarity and commitment—coaching can help guide you toward readiness if you’re open to exploring