SIENNA GIRL JONES

Dr. Astrid Williams | Sienna Girl Jones Principal Consultant

LET’S BUILD WHAT MATTERS

Who We Work With

We partner with forward-thinking brands and leaders who understand that beauty, wellness, and identity are deeply connected. Our clients are organizations that want to build meaningful connections, elevate their positioning, and create culturally relevant strategies that resonate with modern audiences.

We work with brands seeking to authentically engage diverse consumers and strengthen brand trust. These companies are often navigating evolving expectations around inclusivity, representation, and transparency, and are looking for expert guidance to ensure their messaging aligns with their values.

We collaborate with business partners and stakeholders who want to refine their brand identity, strengthen storytelling, and create experiences that reflect sophistication, confidence, and purpose. These brands are committed to standing out in competitive markets while maintaining authenticity.

In addition, we partner with organizations, nonprofits, and institutions working at the intersection of beauty, wellness, and community impact. These collaborations focus on developing initiatives, campaigns, and messaging that drive both awareness and meaningful change.

Our clients share a common goal—they are ready to invest in thoughtful strategy, refined branding, and culturally intelligent, ethical marketing that strengthens credibility and creates lasting impact.

We offer our clients carefully curated services tailored to their specific needs:

Advising CEOs, founders, and high-impact organizations
Creative Direction & Advisory on Campaigns
Speaker Fireside Chats & Panels
Event Activations & Pop-ups

LEARN MORE

"Working with Dr. Williams on our Business of Beauty Program was nothing short of exceptional. From concept to execution, she brought a level of vision, professionalism, and creativity that elevated the entire experience for our members and guests. Her strategic coordination, attention to detail, and deep understanding of branding and beauty made the event both impactful and memorable. Astrid's ability to curate a dynamic space for conversation, empowerment, and connection left a lasting impression on everyone in the room. We are so grateful for her partnership and look forward to collaborating again in the future."

—Dr. Tora Brown, Former President, National Black MBA Association – Los Angeles Chapter
"Dr. Williams led the Beauty of Black Women Campaign with vision and purpose, celebrating Black women’s strength, beauty, and resilience. Through authentic storytelling and community engagement, she challenged social norms and honored diverse identities of women of color. Her work is reshaping perceptions and inspiring our communities.”

—Kellie Todd Griffin
President & CEO, California Black Women’s Collective Empowerment Institute
"It was an absolute pleasure interviewing Astrid on the Empower She Podcast. Her insights on confidence, branding, and showing up with intention were both inspiring and actionable. She brings a powerful blend of expertise and authenticity that truly resonates. Our conversation left me energized, and I know our listeners walked away with practical tools to elevate their presence and step boldly into their next chapter.”

—Jonisha Garica | Empowered She Podcast
“Thank you so much for sharing your expertise with beauty business owners at the Black Business Association Salute to Black Women Conference and for supporting the National Coalition 100 Black Women‑Los Angeles Chapter during the Beauty Without Compromise session. Your depth of knowledge, the way you broke down complex issues, and your commitment to protecting the health of Black women and girls made the conversation truly impactful.”

—Karmyn Downs, Ed.D | National Coalition 100 Black Women, Los Angeles Chapter, National Membership Committee Co-Chair & Immediate Past President
"Working with Astrid on the recent Masterclass collaboration was an inspiring and impactful experience. Her expertise, clarity, and passion for empowering women elevated the entire session and brought incredible value to our audience. She has a unique ability to blend strategy with authenticity, leaving participants feeling confident, informed, and motivated to take action. I’m grateful for the opportunity to collaborate and look forward to creating more meaningful experiences together."

—Ebony Robinson | Ebony Robinson Events