AUGUST IS BLACK BEAUTY MONTH
I’m officially proclaiming August as Black Beauty Month—a time to intentionally celebrate, support, and spotlight the brilliance of Black-owned beauty.
For me, beauty is both personal and powerful. It’s how I show up in the world—with intention, care, and confidence. And the products I use reflect that.
This month, I’m sharing what’s in my beauty bag—not just the brands I love, but the stories and values behind them.
Here’s what I’m carrying right now:
Pat McGrath Labs – High-performance artistry that speaks volumes.
The Lip Bar – Bold color meets clean ingredients.
Briogeo – Keeping my locs healthy, hydrated, and thriving.
Hanahana Beauty – Clean skincare made with integrity and purpose.
Danessa Myricks Beauty – Versatile products that let my skin breathe and shine.
Epara Skincare – A luxury skincare line rooted in African botanicals.
Mented Cosmetics – Everyday essentials created for melanin-rich skin.
These brands represent more than great formulas—they reflect ownership, representation, and the kind of innovation that deserves our support.
Let’s celebrate all month by spotlighting Black beauty founders, game-changing products, and the stories behind them. I hope you’ll join me in celebrating Black Beauty Month by showing love to the brands and people shaping the industry from the inside out.
Let’s make it a movement.
Dr. Astrid Williams
CEO Sienna Girl Jones & Founder, The Black Beauty Collective