SIENNA GIRL JONES

THE BRAINS BEHIND THE BRAND

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Hello Beautiful,

I have the pleasure of serving as Chief Brand Officer and Coaching Mentor for Sienna Girl Jones. We partner with business leaders and consumer brands to design bold strategies and lead high-performing campaigns that elevate brand visibility and drive cultural relevance across both public and private business sectors.

With years of experience in the beauty and wellness space, I’ve built a reputation for creating transformative brand experiences rooted in innovation, strategic partnerships, influencer marketing, and digital storytelling. My passion lies in raising the standard across beauty and lifestyle communities—pushing boundaries, championing equity, and building lasting relationships with key stakeholders and raising the standard of beauty through transformative ethical marketing and brand integrity.

I earned my Bachelor of Science from UCLA and went on to receive both my Master's and Doctor of Public Health from Loma Linda University. I bring a unique lens to the intersection of health and beauty equity, and remain committed to advancing this work across industries.

Currently, I serve as a member of the California Department of Public Health’s Black Health Equity Advisory Group (BHEAG), an Advisory Board Member for the Campaign for Safe Cosmetics Non-Toxic Black Beauty Project, a proud member of Alpha Kappa Alpha Sorority, Inc. and Co-Chair of the National Beauty Justice Coalition. I am the Founder of the Black Beauty Collective, a community for redefining beauty on our own terms, nurturing self-worth, and building authentic sisterhood rooted in wellness, style, and confidence.

Through my work, I guide individuals in creating powerful brands that command attention and reflect their truth—cultivating a fulfilling career and lifestyle of purpose.

With so much gratitude,

A nameplate with

Founder & CEO

Let’s connect on LinkedIn

SEEN AND FEATURED IN

Featured in NappyWood, the Washington Post, USC News, VoyageLA, and more…

MEET THE TEAM

We strive to surpass the superficial.

Dr. Astrid Williams
Founder

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Dr. Williams serves as the Founder and Creative Director of Sienna Girl Jones, overseeing brand strategy, creative direction, and business development. She leads vision execution, manages partnerships, and ensures every offering aligns with the mission to empower women of color through representation, beauty justice, and identity-driven branding.

Naomi Wainright
Executive Assistant

Naomi Wainright serves as Executive Assistant at Sienna Girl Jones, providing high-level administrative, operational, and strategic support. She manages scheduling, communications, and project coordination, ensuring efficiency across daily operations and enabling the founder to focus on growth, creative direction, and mission-driven impact for women of color entrepreneurs.