SIENNA GIRL JONES

THE BRAINS BEHIND THE BRAND

A person with short curly hair wearing a black jacket and sitting on a light-colored couch, looking at the camera.

I’m a charismatic figure in the consumer industry, empowering organizational leaders, founders, and brands to show up with impact, confidence, and a refined sense of style. With an innate ability to spot emerging trends, I partner with business leaders and consumer brands to design bold strategies and lead high-performing campaigns that elevate brand visibility and drive cultural relevance across both public and private sectors.

With years of experience in the beauty and wellness space, I’ve built a reputation for creating transformative brand experiences rooted in innovation, strategic partnerships, influencer marketing, and digital storytelling. My passion lies in raising the standard across beauty and lifestyle communities—pushing boundaries, championing equity, and building lasting relationships with key stakeholders. I’m here to disrupt the industry, and this is only the beginning.

I earned my Bachelor of Science from UCLA and went on to receive both my Master and Doctor of Public Health from Loma Linda University. I bring a unique lens to the intersection of health and beauty equity, and remain committed to advancing this work across industries.

Currently, I serve as a member of the California Department of Public Health’s Black Health Equity Advisory Group (BHEAG), an Advisory Board Member for the Campaign for Safe Cosmetics Non-Toxic Black Beauty Project, and Co-Chair of the National Beauty Justice Coalition.

I empower women to build unapologetically powerful lives that command attention and redefine the standard of beauty.

With Grace,

A nameplate with

Founder & CEO

Chief Brand Officer

Let’s connect on LinkedIn

Featured in NappyWood, the Washington Post, USC News, VoyageLA, and more…

MEET THE TEAM

We strive to surpass the superficial.

Dr. Astrid Williams
Founder

Young woman with gold heart-shaped earrings holding and about to lick a rainbow-colored lollipop against an orange background.

Dr. Williams serves as the Founder and Creative Director of Sienna Girl Jones, overseeing brand strategy, creative direction, and business development. She leads vision execution, manages partnerships, and ensures every offering aligns with the mission to empower women of color through representation, beauty justice, and identity-driven branding.

Naomi Wainright
Executive Assistant

Naomi Wainright serves as Executive Assistant at Sienna Girl Jones, providing high-level administrative, operational, and strategic support. She manages scheduling, communications, and project coordination, ensuring efficiency across daily operations and enabling the founder to focus on growth, creative direction, and mission-driven impact for women of color entrepreneurs.